Privacy Policy
Last Updated: January 2026
FM Cargo Ltd ("we," "us," "our," or "Company") operates fm-cargo.co.uk (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which is an affiliate site dedicated to William Hill betting promotions and information.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: When you voluntarily submit information through contact forms or sign-up pages, we may collect your name, email address, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and gather usage data.
- Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Website's functionality and content
- To conduct analytics and understand user behaviour patterns
- To track affiliate referrals and commissions from William Hill and other gambling operators
- To respond to your inquiries and provide customer support
- To send marketing communications (only with your consent)
- To comply with legal obligations and prevent fraud
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for basic Website functionality and security
- Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics)
- Affiliate Tracking Cookies: Used to track referrals and attribute commissions to William Hill and partner affiliates
- Marketing Cookies: Used for retargeting and personalised advertising
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may affect Website functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including William Hill, other gambling operators, and affiliate partners. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging with their services. Your use of third-party sites is governed by their own terms and privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a portable, machine-readable format
- Right to Object: Object to processing of your personal data for marketing purposes
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our agreements with William Hill and other partners, typically for the duration of the affiliate program. You may request deletion of your personal data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have mishandled your personal data.
Responsible Gambling Notice: Please gamble responsibly. If you have concerns about gambling, visit www.gambleaware.co.uk or contact the National Problem Gambling Clinic for support.